Many modern businesses are data driven, making decisions based on information collected from their customers, from the people who visit their websites, and from a range of other sources. However, the collection of such data carries with it a range of responsibilities.
As a business owner, it’s important to understand what responsibilities you have with respect to people’s data and privacy. If you don’t, you could quickly find yourself in trouble with the law. The experience of a commercial lawyer who is trained in consumer data and privacy law will be invaluable to you, and you should consider working with one to make sure that you’re not breaking any laws.
In this article we’ll have a quick look at big data – what is it, how is it used, and what are your responsibilities. We’ll also have a quick look at the ways a commercial lawyer can help you manage your data and privacy responsibilities.
What is meant by ‘data’?
In this sense, data means any information that you collect from or about people who interact with your business in some way.
You might collect this information without customers knowing – in which case you have to make sure that you’re not breaking any privacy laws. Alternatively, a lot of businesses collect data through things like customer satisfaction surveys.